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Back Bay Battery
THE UNIVERSITY OF CONNECTICUT
SCHOOL OF BUSINESS ADMINISTRATION

NEW PRODUCT AND INNOVATION MANAGEMENT (final version dated September 7; updated September 20)

Course Number: MKTG 5230
Pre-requisite: MKTG 5115
Classroom: Room TBA (Hartford Campus)
Term: Fall 2012
Class Hours: Sep 7 (5:00pm to 8:00pm), Sep 8 (9:00am to 5:00pm) Sep 14 (5:00pm to 8:00pm), Sep 15 (9:00am to 5:00pm) Sep 28 (5:00pm to 8:00pm), Sep 29 (9:00am to 5:00pm)
Instructor: Dr. Girish Punj Professor of Marketing
Office: BUSN 351 (Storrs Campus)
E-mail: Girish.Punj@business.uconn.edu
Phone: (860)-486-3835 (Storrs Campus)

COURSE OBJECTIVES:

The objective of this course is to assist you in developing in-depth knowledge relating to the management of innovation and the formulation of a new product introduction strategy. The materials to be used in this course are designed to provide you with a comprehensive exposure to the making of product development decisions. The primary emphasis in the course will be on understanding theoretical concepts and being able to apply them to a variety of new product introduction scenarios.

REQUIRED COURSE MATERIALS:

The course materials listed below are available for online purchase and electronic delivery from Harvard Business School Publishing for an investment of $64 through the two web links shown below. In an effort to reduce costs, printed versions of the course materials will not be available for sale through the MBA Shop (UConn Coop) on the Hartford Campus.

Articles and Case:

Harvard Business Review Articles (HBR):

Innovation: The Classic Traps
Meeting the Challenge of Disruptive Change
The Innovator’s DNA
Breakthrough Thinking from Inside the Box
Reverse Engineering Google’s Innovation Machine
Connect and Develop: Inside Procter & Gamble’s New Model for Innovation
A More Rational Approach to New-Product Development (features Eli Lilly)
How Open Innovation Can Help
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