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B2C & B2B. B2C & B2B Page 2 Marketing differs on B2C & B2B sites Here in this paper
I will explain how marketing differs on a B2 C site compared to a B2B site. ...
B2C. ... B2C Marketing is an important part of any business whether the business
is the traditional ‘brick and mortar' or web based. ...
B2B vs. B2C Marketing. ... B2B and B2C marketing is different. There are profound
differences that a business must remember when developing marketing activities. ...
Marketing: How B2b Differs From B2c. ... The value of the relationship in B2B is
maximized whereas B2C the value of transaction is maximized. ...
Marketing Differences B2C & B2B. Marketing Differences ... needs. It is evident that
there are sound differences between B2C and B2B sites. B2C ...
Submitted by mary21 on September 15, 2006
Category: Business
Words: 408 | Pages: 2
Views: 616
Popularity Rank: 14,320
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Prepare a 1,250-1,750-word paper that explains how the supply chain differs on a B2C site compared to a B2B site. Give specifics. (Monday, Day 7, Main Newsgroup)
B2B (Business to Business) site:
Specifically caters one busines to another business. Usually providing inhouse service or maitanance software/networks for other businesses to utilize in order to increase function, marketing, sales, profits, efficiency and the like. Examples: Microsoft.com, Macromedia.com, Marketing sites, crmguru.com, basically anything targeting business owners, managers, and decision makers.
B2C (Business to Consumer) site:
Specifically caters to a group or target consumer in order to expose, sell, market. etc goods or services to the public. Examples: Amazon.com, ebay.com, Walmart.com, Borders.com, basically anything offering a retail product to the public in the form of a virtual store.
The major difference between B2B (Business to Business) and B2C (Business to Customer) in internet terms is the role of the B2B website. B2B concerns itself primarily with supply chain management. These are portals that allow businesses to deal directly with their suppliers and distributors online. Allowing electronic transfer of orders, invoicing and even payments. Wholesalers, distributors and manufacturers fall in this category.
B2C websites are intermediary portals to link customers to suppliers. Some of the major ones are ebay, an auction site. Yell, an internet version of yellow pages and ZDNet a technology market place. All of these businesses exist primarily on the internet. They are what is known as e-businesses (electronic businesses). All of them can be classified under one general heading, market places.
B2C concerns itself with selling to the end user. Typically these are sites like Amazon, online book retailers, lastminute.com, a "good times" portal. These sites are more interested in passing the goods...
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