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B2B vs. B2C Marketing. B2B vs. B2C Marketing Business-to-business (B2B) is
a term used to describe transactions of goods or services ...
Differences in B2B vs B2C Marketing. ... References 1. Murphy, D. (2007), Marketing
for B2B vs B2C – Similar but Different. Vista Consulting. ...
B2B vs.B2C Marketing Differences. B2B vs. B2C Marketing Marketing differs
between business to business and business to consumer in ...
B2B vs. B2C Marketing Stratigies. B2C vs. B2B Marketing Differences
Business-to-business and business-to-consumer electronic commerce ...
b2b vs b2c marketing differences. B2B vs. B2C Marketing Differences Once
a decision is made to develop a business, whom the customer ...
Submitted by Chris3460 on August 13, 2006
Category: Business
Words: 1111 | Pages: 5
Views: 454
Popularity Rank: 18,673
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In order for a company to stay in business, there must be some way of marketing the product or service sold by the company. In order to market the product, the company must first decide whom it should market to. For example, a company producing silver-coated doohickeys would have to first determine who in the world could use a silver-coated doohickey before beginning to market it. Looking at a slightly broader customer base, the following will focus on the marketing differences between two companies: One markets to business customers, and the other markets directly to consumers.
Symmetry Direct is a company focused on selling health and nutrition supplements to consumers. Some of their products include vitamins, health drinks, weight loss pills, and skin care products (Symmetry). CallCenters.com on the other hand, is a company who sells equipment directly to telemarketing companies. Some of their equipment includes dialers, script developers, and schedulers (CallCenters.com). If you are reading this paper, chances are you have no idea what any of those pieces of equipment is good for, and that is one of the first noticeable differences in the marketing of B2B and B2C websites. In looking at a specific product from each website, this difference should become even more apparent.
Genesis is a nutritional drink sold on the Symmetry Direct website. Now most people in the United States understand the concept of nutrition, but just in case, Symmetry Direct spells it out for their customers. Not only does the company list the specific ingredients contained in a bottle of Genesis, it states the health benefits of each specific ingredient. For example, olive leaf extract helps to fight fatigue, promotes normal blood sugar levels, and supports cardiovascular health (Symmetry). This business to consumer website ensures that the customer can be fully educated about the product prior to purchase. CallCenters.com on the other hand takes a different...
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