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... Marketing: How B2B Differs From B2C Marketing b2b v b2c Marketing allows organizations
to promote their products or services with the intent of maximizing ...
... This paper discusses the similarities and differences of marketing for B2B and B2C
web sites. ... Branding is an important part of both B2B and B2C marketing. ...
... Hunter University of Phoenix EBUS 400 E-Business Dr. Hee Lee September 27, 2006
Marketing: Differences Between B2B and B2C Marketing allows organizations to ...
... services. B2B and B2C marketing is different. ... A strong brand is also important
in B2B and B2C marketing but for different reasons. In ...
b2b b2c marketing. Ethical Theorist; Judith Butler An influential female ethical
theorist in modern intellectual American society is Judith Butler. ...
Submitted by lilluke on January 16, 2008
Category: Miscellaneous
Words: 874 | Pages: 4
Views: 216
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B2B and B2C Marketing
In this paper a firm idea of how marketing works for B2B as well as B2C sites. Although the two entities differ, the overall marketing strategy is the same in theory. “In marketing to other businesses or individuals one of the most important things is to establish good relationships. In B2B or business to business this requires a commitment of time and good customer service prior to ever making that first sale.”(Brown, 2007)
“Think about it... products & services change but good sales, marketing, & advertising is one thing that remains. It is one of the most important aspects of an organization. It must be taken seriously, with the implementation of a strategic plan of attack.” (2007) After the market has been established then the team can proceed with a marketing plan. Developing a marketing strategy, considerations the marketing team need to have an understanding of the company’s target market. This makes marketing easy for thus the team can target the consumer base. While this brainstorming, goes on the team should determine whether the consumer is B2B or B2C. Does the site need to speak to individuals with an IT background or the to the average person? However, some websites should be designed to attract both entities. In B2B and B2C internet marketing the team must know the consumer and the business as well. Failure to reach the perceived target market is essential. Thus, this failure could cause the company to lose or not reach the target market.
Business’ often make the mistake that being the new company in the industry will cause the consumer to be drawn to the website and want to shop with them. Some business’ believe that they do not have to reinvent the wheel thus keeping the same web format that all the businesses have in the industry. This can cause the new company to be considered the same as the other in the industry preventing consumers from wanting something new. Understanding what the company sells,...
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