OPPapers.com

B2B And B2C Site And Supply Chain Differences

B2C and B2C Site and Supply Chain Differences
Supply chains must be properly managed in order to produce desired results. “Supply chain management is the process of overlooking and making the necessary arrangements for the sourcing, procurement, conversion, logistics and management of the supply chain” (Exforsys, 2008). The supply chain itself is, “The network of retailers, distributors, transporters, storage facilities and suppliers that participate in the sale, delivery and production of a particular product” (Investorwords.com, 2008). In other words, the supply chain is the lifeblood of any successful business as it generates clientele and revenue in order to pursue growth and future stability. The following text will examine and explain how the supply chain differs from the websites of two very different types of organizations; B2B and B2C.
B2B Overview
B2B (Business to Business) on the internet is, “the exchange of products, services or information between businesses rather than between businesses and consumers” (SearchCio, 2008). Categorized, B2B websites include: company web sites; product supply and procurement exchanges; specialized or vertical industry portals, brokering sites and information sites to name a few. Some examples of successful B2B companies include but are not limited to Microsoft, Grainger, Dell, Musicians Friend, and Good Year. Each of these organizations supply businesses the goods necessary to generate revenue and attract customers of their own. B2B companies generally do not advertise or sell to the end using customer; however, many companies boast a B2B and a B2C approach simultaneously.
B2C Overview
B2C (Business to Consumer) is primarily retail driven/focused with the consumer being the end user of the product or service that has been purchased. “While the term e-commerce refers to all online transactions, B2C stands for "business-to-consumer" and applies to any business or organization that sells...