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Awareness Marketing And The One Campaign

One of the issues facing the ONE Campaign is hunger. Hunger is a pertinent issue that has been faced by the inhabitants of this world for hundreds of years. Hunger is when people do not have enough to eat. A startling statistic that “eight hundred million in 2002 and growing” (Stanford, 2007) is the number of people in the world that lack food. The issue of hunger that the one campaign is dealing with is not the temporary hunger that most people face, but the chronic one that most third world countries face every day. The world we live in today is “plentiful, prosperous, and a technological prowess” (Beckmann, 2008). The problem is not that there is not enough food, because we know from living in the United States how much waste we have each day; it is simply the people that work twice as hard as anyone else but cannot earn enough money to produce or buy enough food. “In our world, the deck is stacked against the poor and hungry” (Beckmann, 2008).
Hunger is a problem that we can solve through dedication and hard work especially with the help of the ONE campaign. “Three-fifths of the world’s hungry are politically marginalized people who live in rural areas” (Stanford, 2007). The ONE campaign promotes that “people should emphasize agricultural productivity and an integrated approach to rural development” (Beckmann, 2008). Three of the most globally hungry countries are Africa, China, and East Asia; “but the most widespread poverty is in sub-Saharan Africa where one in three Africans are malnourished” (Beckmann, 2008). That number is just astounding when you consider the amount of people that is covers. This issue in Africa especially needs to be resolved by all nations. United States activists have long been involved with solving world hunger. History has shown that United States intervention can make a huge difference in a nation’s ability to feed itself. The ONE Campaign puts for energy every day doing their best to combat world hunger....