Avon.Com Case Study

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Avon.Com Case Study

1. Use business model frame work to Compare Avon’s business model and compare it to Mary Kay cosmetics and Yves-Rocher.

|Company |Mary-Kay |Yves-Rocher |Avon |
|Value Proposition |Unique sales experience when they |Cosmetics that use the power of |Unique sales experience when they |
| |buy through consultant |plants –production process |buy through consultant |
| |Become part of a community |respect nature by limiting impact (|Become part of a community |
| |Good products |offers customer opportunity to be |Good products |
| |MK Parties ( meet more people |part of a sustainable line( | |
| |increase social experience |reasonable price | |
|Revenue model |Sales revenue model ( selling |Sales revenue model ( selling |Sales revenue model ( selling |
| |cosmetics online |cosmetics online + own stores + |cosmetics online |
| |Affiliate ( uses beauty consultants|retail stores |Affiliate ( uses beauty consultants|
| |to generate | |to generate sales but also customer|
| | | |relations + loyalty (biggest focus)|
|Market opportunity |Main target women |Main target women focus on women’s

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