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The Authenticity Of Brussels

Table of Contents

Introduction 1

§1 What are the definitions of authenticity and commodification, and what
is their relation to tourism? 2

§2 What is considered to be the tourism product of Brussels? 4


§3 In what way is authenticity used in advertisements and marketing? 5


§4 What are examples of commodified culture in Brussels? 6

§5 Do tourists experience the 'authentic Brussels'? 8

Conclusion 11

Appendices 12

References 12

Questionnaire 13

Inventory list of Brussels 15

Frequency tables 19


Introduction

The theme of this case is “Authenticity, commodification and tourism”. The following report will aim at finding an answer to the problem statement “In what sense can the tourism product of Brussels be considered as authentic?” Therefore five research questions were given and will be dealt with in this report. The single research questions also represents the structure of the report.
The first research question is “What are the definitions of authenticity and commodification, and what is their relation to tourism?” The second research question “What is considered to be the tourism product of Brussels?” will give a short overview of the main tourist attractions in Brussels and includes an inventory list. Furthermore the question “In what way is authenticity used in advertisements and marketing?”...