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Australian Wine Industry

Executive Summary

Table of Content

Executive Summary2
Table of Content2
Introduction2
1.0 Environmental analysis2
1.1 Macro - environment factors2
1.1.1 Demography2
1.1.2 Economic conditions2
1.1.3 Social and cultural trends2
1.1.4 Political and legal forces2
1.1.5 Technology2
1.2 Key driving forces affecting the industry2
1.2.1 Natural advantages2
1.2.2 Human advantages2
1.2.3 Technology advantage2
2.0 Micro-economics environmental analysis2
2.1 Porter's Five Forces Analysis2
2.1.1 The intensity of rivalry among competing firms - high2
2.1.2 The threat of new entrants - HIGH2
2.1.4 The bargaining power of suppliers - low2
2.1.5 The bargaining power of customers - high2
2.2 Opportunities & threat2
2.2.1 opportunities2
2.2.2 Threats2
3.0 Key success factors in the industry2
3.1 Physical supply factors2
3.2 Human factors2
3.3 Market factors2
3.4 Competitive strength assessment in relation to competitors2
3.5 Particular internal competencies2
3.5.1 Vineyards2
3.5.2 Processing Capacity2
3.5.3 Water2
3.5.4 Skills2
3.5.5 Funding2
3.5.6 Risk assessment2
3.5.7 Strength measure2

Introduction

1.0 Environmental analysis
1.1 Macro - environment factors
1.1.1 Demography

It is anticipated that there will be a dramatic increase in population with a shift to Asian and Pacific Rim growth. This means a number of opportunities exist for wine industry with the increasing affluence of Asian consumers and the maturation of income and time rich 1950s Baby Boomers generation. In addition, this trend is enforced by a global economy with increasing free trade, international business collaboration, strategic alliances and a global currency. Geographically Australia is well placed to capitalise on the Asian boom and wine meets the Asian demand for Western style products.

As for the domestic market, despite the fact that there has been minimal focus on developing new wine consumers during the last ten years, domestic sales have continued...