Australia
Australia
Executive Summary
There are many components to a successful organization, among them is a steady
flow of innovative products that are consistently produced to high standards,
available to customers when and where they are needed, and backed with diligent
service and support. We will demonstrate the viability of capturing a
significant market share of sunscreen products Down Under. We will inform you
of our unique market entrance plans, our unique product and its marketable
attributes. We will layout our target markets and their demographic information,
and we will conclude with the profitability remarks necessary to gain your
confidence and investment.
Sun Cosmetics, Inc., the parent company, was founded in 1955 and has been a
publicly held company since 1973. It was incorporated in the State of
Massachusetts. Any U.S. legal conflicts fall under the jurisdiction of the
Massachusetts state court system. It's annual North American sales of sunscreen
products are in excess of $20 billion. Sun Cosmetics created Oceana's
development team for the express purpose of penetrating Australia's regional
markets. Its members were selected based on their cultural appreciation and
adaptability, their research expertise, and their discerning abilities with both
primary and secondary data.
Cheri Brown, Vice President of International Operations
Robert Roy, Director of International Sales & Marketing
Helen Quinn, Director of Cultural Adaptation
Becky Barth, Director of Research & Development
Sun Cosmetics, Inc. will send two expatriate executives to F.H. Faulding &
Company Limited to work in commensurate positions and pay grades. The training
and marketing guidance is invaluable from both perspectives.
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