Audience Analysis: Communication Channels, Diversity Of The Audience
Audience Analysis Paper
COM/
Professor: Maryann Lamer
June 3, 2010
Audience Analysis When conducting an in-person meeting to a group of professional peers there are many things to consider. It is customary and recommended that before one embarks on such a mission to analyze potential options in which to proceed and potential barriers that may arise that will ultimately detract from the success of the meeting. The following is the findings of conducted research into a suggested process in which to proceed what the meeting, such as an overview of the audience, appropriate communication channels, diversity of the audience, how to ensure that the message is effective.
Audience Characteristics In some ways there is an advantage as the …show more content…
A communication channel is the way in which the presenter conveys a message. Channels of communication vary in speed; accuracy of transmission, cost, number of messages carried, and number of people reached efficiency, and ability to promote good will. The purpose and intent of the message will play an important role in determining this line of communication. There are differences in communication that must be considered. Taking a look at communication the following is the differences …show more content…
Audience benefits are advantages that the audience receives by using service buying products, following policies, or adopting ideas. Once the benefits are determined it is to the advantage of the presenter to determine if their purpose is to persuade the audience or to simply inform them of a new way or product. An informative message gives reasons to comply with the information that is announced and suggest that the information is good. In the organization that employs government civilians an example of an informative meeting would be when they bring personnel in to inform them of changes to the insurance policy. This type of meeting is done every year. This meeting is beneficial to the audience because it deals with something that financially affects the employees. The suggestion is that the information is good for the employees. On the other hand their may have been a prior meeting in which the company wanted to introduce changes to the insurance policy that would benefit the employee but would save the company money as well would have to be presented differently. Because of the possible changes present in co-payments, benefits, or deductibles the presenter may have to prepare a persuasive message. Persuasive messages give reasons to act and help overcome audience resistance. Knowing that differences in messages can be so stark, which changes the
COM/
Professor: Maryann Lamer
June 3, 2010
Audience Analysis When conducting an in-person meeting to a group of professional peers there are many things to consider. It is customary and recommended that before one embarks on such a mission to analyze potential options in which to proceed and potential barriers that may arise that will ultimately detract from the success of the meeting. The following is the findings of conducted research into a suggested process in which to proceed what the meeting, such as an overview of the audience, appropriate communication channels, diversity of the audience, how to ensure that the message is effective.
Audience Characteristics In some ways there is an advantage as the …show more content…
A communication channel is the way in which the presenter conveys a message. Channels of communication vary in speed; accuracy of transmission, cost, number of messages carried, and number of people reached efficiency, and ability to promote good will. The purpose and intent of the message will play an important role in determining this line of communication. There are differences in communication that must be considered. Taking a look at communication the following is the differences …show more content…
Audience benefits are advantages that the audience receives by using service buying products, following policies, or adopting ideas. Once the benefits are determined it is to the advantage of the presenter to determine if their purpose is to persuade the audience or to simply inform them of a new way or product. An informative message gives reasons to comply with the information that is announced and suggest that the information is good. In the organization that employs government civilians an example of an informative meeting would be when they bring personnel in to inform them of changes to the insurance policy. This type of meeting is done every year. This meeting is beneficial to the audience because it deals with something that financially affects the employees. The suggestion is that the information is good for the employees. On the other hand their may have been a prior meeting in which the company wanted to introduce changes to the insurance policy that would benefit the employee but would save the company money as well would have to be presented differently. Because of the possible changes present in co-payments, benefits, or deductibles the presenter may have to prepare a persuasive message. Persuasive messages give reasons to act and help overcome audience resistance. Knowing that differences in messages can be so stark, which changes the