Audience Analysis Audience
Running head: AUDIENCE ANALYSIS
Audience Analysis
Audience Analysis
When giving a sales presentation in a meeting, I would need to analyze my audience to best begin my approach for a successful and informative presentation. Using audience analysis I would need to determine who my audience is, how will I communicate with them, what shall I consider given the diversity of the audience, and how will I ensure my message is effective?
The characteristics I would have to consider when giving a quarterly sales presentation would be who is the audience? The audience in this scenario is the primary audience who decides whether to accept my recommendations or will act on the basis of my message (Locker & Kienzler, 2008). I would need to analyze the audience by focusing on what the group has in common. Since they are a diverse group, they don’t all work for my company; my conclusion would be …show more content…
I believe the easiest way to accomplish this would be by speaking, and using a visual aid such as Power Point. Speaking in the beginning of the presentation will give the audience the general summary of what I’m about to review with them, let them know if the numbers from the previous quarter had gone up or down, and the overall outcome of all of the sales data. After my introduction I would present several charts showing the data of the quarter. These charts would be easy to read, colorful, and quickly draw a big picture of the main points the audience is interested in knowing. I would hand out copies of the charts, and possibly more sales figures, for everyone to review at the end of the presentation. I would not want to hand out any papers before or during the presentation for fear the papers would get more interest and attention than
Audience Analysis
Audience Analysis
When giving a sales presentation in a meeting, I would need to analyze my audience to best begin my approach for a successful and informative presentation. Using audience analysis I would need to determine who my audience is, how will I communicate with them, what shall I consider given the diversity of the audience, and how will I ensure my message is effective?
The characteristics I would have to consider when giving a quarterly sales presentation would be who is the audience? The audience in this scenario is the primary audience who decides whether to accept my recommendations or will act on the basis of my message (Locker & Kienzler, 2008). I would need to analyze the audience by focusing on what the group has in common. Since they are a diverse group, they don’t all work for my company; my conclusion would be …show more content…
I believe the easiest way to accomplish this would be by speaking, and using a visual aid such as Power Point. Speaking in the beginning of the presentation will give the audience the general summary of what I’m about to review with them, let them know if the numbers from the previous quarter had gone up or down, and the overall outcome of all of the sales data. After my introduction I would present several charts showing the data of the quarter. These charts would be easy to read, colorful, and quickly draw a big picture of the main points the audience is interested in knowing. I would hand out copies of the charts, and possibly more sales figures, for everyone to review at the end of the presentation. I would not want to hand out any papers before or during the presentation for fear the papers would get more interest and attention than