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At&T Business Analysis

Table of Contents

Executive Summary
Question 1 – Analyse the strategic position of AT&T in 1994
1.1 Introduction
1.2 Strategic position of AT&T in 1994
1.3 Current situation analysis
1.3.1 Internal environment
(SWOT, TOWS)
1.3.2 External environment
(PEST)
1.3.3 Competitive environment
(Porters five forces, diamond, value chain, and BCG Matrix)
1.4 Financial analysis
1.5 Conclusion

Question 2 – Identify and evaluate the strategic options facing AT&T in 1994

2.1 Introduction
2.2 The architecture of strategy as applied to AT&T
2.3 Hierarchy of strategic intent
2.4 Growth strategy
2.5 Strategic partnering – Joint ventures
2.6 Strategic options
2.7 Conclusion

Question 3 – Consequences for the global development of the telecommunications industry for AT&T

3.1 Introduction

3.2 Development of the telecommuncations industry – 2 scenarios

3.2.1 Scenario 1

3.2.2 Scenario 2

3.3 Consequences for AT&T

3.3.1 Scenario 1

3.3.2 Scenario 2

3.4 Conclusion

Question 4 – Strategic change necessary to implement the preferred strategy at AT&T to secure competitive global advantage

4.1 Introduction

4.2 Strategic organisational change for global competitive advantage

4.3 Changes in the organisation, its structure, culture and systems

4.4 Mapping and recommendations for change

4.5 Conclusion

5. Bibliography

6. Appendices

Executive Summary
The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. AT&T must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the future social and economic development of the world.
The telecommunications industry is of vital importance to the development of the information-based economy. AT&T need to supply access to cost efficient, timely...