Assingnment
Marketing Principles
Name:
SHAMIM AL MAMUN
TUITOR
NAME
G ISLAM
Table of Contents
Introduction 3
Task 1 3
1.1 Explain the varioues elements of the marketing prosess. 3 1.2 Analyze the relationship between corporate strategy and marketing strategy 4 1.3 Analysis of a marketing strategy development 6
Task 2 7
2.1 Evaluate approaches to internal environment analysis 7 2.3 Explain how internal and external analyses are integrated 10
Task 3 11
3.1 Analyze decisions and choices to be made at a corporate level 11 3.2 Assess how these decisions influence marketing at business unit and functional level. 12 3.3 Analyze approaches to competitive positioning of organizations. 12
Task 4 13
4.1 Identify a range of strategies that can contribute to competitive advantage 13 4.2 Analyze marketing communications strategies 15 4.3 Analyze marketing strategies, their application and implementation for an organization 17
Conclusion 18
References 19
Introduction
Marketing is one of the most misunderstood concepts in management. Most people believe it is Selling and promotion. These are important aspects, but the central idea of marketing is matching The school’s offerings with the wants and needs of customers (students and parents) in order to Achieve the goals of both. Marketing aims to provide student and parent satisfaction by meeting Their needs and wants.
Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketers with a stronger consumer orientation and a broader management approach place emphasis, in defining marketing, on its role in directing the flow of goods and services to the consumer. In other words, marketing is not viewed as the actual performance of such functions as production and
Name:
SHAMIM AL MAMUN
TUITOR
NAME
G ISLAM
Table of Contents
Introduction 3
Task 1 3
1.1 Explain the varioues elements of the marketing prosess. 3 1.2 Analyze the relationship between corporate strategy and marketing strategy 4 1.3 Analysis of a marketing strategy development 6
Task 2 7
2.1 Evaluate approaches to internal environment analysis 7 2.3 Explain how internal and external analyses are integrated 10
Task 3 11
3.1 Analyze decisions and choices to be made at a corporate level 11 3.2 Assess how these decisions influence marketing at business unit and functional level. 12 3.3 Analyze approaches to competitive positioning of organizations. 12
Task 4 13
4.1 Identify a range of strategies that can contribute to competitive advantage 13 4.2 Analyze marketing communications strategies 15 4.3 Analyze marketing strategies, their application and implementation for an organization 17
Conclusion 18
References 19
Introduction
Marketing is one of the most misunderstood concepts in management. Most people believe it is Selling and promotion. These are important aspects, but the central idea of marketing is matching The school’s offerings with the wants and needs of customers (students and parents) in order to Achieve the goals of both. Marketing aims to provide student and parent satisfaction by meeting Their needs and wants.
Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketers with a stronger consumer orientation and a broader management approach place emphasis, in defining marketing, on its role in directing the flow of goods and services to the consumer. In other words, marketing is not viewed as the actual performance of such functions as production and
References: (Drysdale, L. and Gurr, D. 1998) Key Features Market Orientation There are several key characteristics of a ‘market oriented’ organisation (Wrenn, 1997) [pic]