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Assessment of Social Impacts on Local Community: Wimbledon Tennis Tournament

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Assessment of Social Impacts on Local Community: Wimbledon Tennis Tournament
Assessment of social impacts on local community: Wimbledon tennis tournament

Working Title:

Assessment of social impacts on local community: Wimbledon tennis tournament

Research Context:

The study is situated in events management domain, aims to identify and analyse social impacts of Wimbledon tennis tournament on local community applying Social Impact Evaluation Framework.

Research Rationale:

Research of social impact of events is one of the emerging topics in event management literature and has a great degree of importance for a variety of different reasons considering their short term, high profile and a relatively profound effect on everyday life of local communities. (Ritchie &Lyons, 1990; Soutar &McLeod, 1993; Mihalik, 2000; Fredline & Faulkner, 2000; Delamere, Wankel, & Hinch, 2001, Douglas et al, 2001, Fredline & Faulkner, 2002; Deery, Jago & Fredline, 2009). There is a range of theoretical researches including number of case studies; however the Wimbledon tennis tournament has not been examined. The analysis of social impacts will provide the recommendations for improvements of future tournaments.

Research Question:

What are the social impacts of Wimbledon Tennis Tournament on local community and to what extent are they affecting its everyday life?

Research Aim:

To identify the potential social impacts of Wimbledon Tennis Tournament and analyse its effect on everyday lives of local community.

Research Objectives:

• To identify the potential social impacts of Wimbledon Tennis Tournament
• To investigate what social impacts are affecting local community
• To analyse to what extent investigated social impacts are affecting local community’s everyday life
• To explore existing management tools used by Wimbledon Tennis Tournament to control the degree of social impacts on local community
• To identify potential improvements for future Wimbledon Tennis Tournament events

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