Assessement Activity
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Learner activities
Activity 1a
Differentiating two products or services using the marketing mix
1) Discuss in your group how you think these two similar products differentiate their
Products?
Products - Coca-Cola and Pepsi
First at all there are different by their brand that show in big letters the name of the brand and also by the target market that their targeting.
2) How would a new competitor into the beverage market with very limited
Marketing dollars compete against them?
If a new competitor have to compete with them they may need to target a younger generation customer and got a name that attract more than the two others brand.
3) How would the following service providers distinguish their services?
Mazda car servicing division and your local service station mechanic
Mazda car servicing would only take part of reparation or other if the car belong to their brand or related to their brand but the cost would be higher than my local service station mechanic that take any cars on any brands.
4) Now consider two similar products that differentiate very clearly by price:
Golden Circle sliced peaches
Home Brand sliced peaches.
Golden circles is more expansive than the home brand because they pretend that their peaches is good quality product but we have to consider the case that there some cost of the export if that the peaches don’t come from the country and manoeuvre. Home brand is especially cheap product that shows the deference of price. 5) What is their significance to the consumer, that is, what are they offering and who are their target markets?
Discuss with the class.
Basically their targeting very different customer one is offering a high quality peaches of a recognized brand for customer that want to eat expansive one and one is targeting people that may want to eat peach but want to eat it for economic price.
Activity 2a
In your group, review the
Learner activities
Activity 1a
Differentiating two products or services using the marketing mix
1) Discuss in your group how you think these two similar products differentiate their
Products?
Products - Coca-Cola and Pepsi
First at all there are different by their brand that show in big letters the name of the brand and also by the target market that their targeting.
2) How would a new competitor into the beverage market with very limited
Marketing dollars compete against them?
If a new competitor have to compete with them they may need to target a younger generation customer and got a name that attract more than the two others brand.
3) How would the following service providers distinguish their services?
Mazda car servicing division and your local service station mechanic
Mazda car servicing would only take part of reparation or other if the car belong to their brand or related to their brand but the cost would be higher than my local service station mechanic that take any cars on any brands.
4) Now consider two similar products that differentiate very clearly by price:
Golden Circle sliced peaches
Home Brand sliced peaches.
Golden circles is more expansive than the home brand because they pretend that their peaches is good quality product but we have to consider the case that there some cost of the export if that the peaches don’t come from the country and manoeuvre. Home brand is especially cheap product that shows the deference of price. 5) What is their significance to the consumer, that is, what are they offering and who are their target markets?
Discuss with the class.
Basically their targeting very different customer one is offering a high quality peaches of a recognized brand for customer that want to eat expansive one and one is targeting people that may want to eat peach but want to eat it for economic price.
Activity 2a
In your group, review the