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Submitted by nahdancer on May 2, 2007
Category: Social Issues
Words: 1059 | Pages: 5
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Brent Johnson
Ms. Lori Stoltz
English 117.18
4/7/05
The Art of Fallacies
A fallacy is defined as a false notion; a statement or an argument based on a false or invalid inference. Fallacies can often be labeled as highly deceptive. For this reason, fallacies are often used in advertising to bait viewers into specific products. There are quite a few different types of fallacies for example, begging the question, attacking the person etc. With each fallacy derives more different situations in which a specific fallacy can be used. For example some products use popular athletes or famous people to entice viewers to buy their product. Other fallacies consist of reasoning that is based on circular reasoning in which the true purpose of why you should purchase this product is never revealed. All of the fallacies used in this paper came from a commercial web site in which the commercials have and are still being aired on television.
In the first television advertisement, the famous singer and producer P. Diddy is displayed as being stranded on the side of the road with car problems. Along comes a Diet Pepsi truck in which he hitch hikes a ride. The commercial immediately cuts to a red carpet event with paparazzi, famous people, etc. Immediately, interviewers at the this event start photographing P. Diddy exiting this Diet Pepsi truck and start asking him about his alleged new ride. The very next day or so the commercial leads the viewers to believe that celebrities such as Carson Daly are driving Diet Pepsi trucks as if it is the new fad and cool thing to do.
The logical fallacy in this commercial that will be focused on is Bandwagon or in Latin, ad populum. The bandwagon fallacy implies that something is right because everyone is doing it, has it, etc. In this specific commercial, P. Diddy is displayed as a celebrity who is endorsing the product of Diet Pepsi by...
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