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The Art Of Persuasive Manipulation: Describing Marketing

Running head: THE ART OF PERSUASIVE MANIPULATION: DESCRIBING

The art of Persuasive Manipulation: Describing Marketing
Leo Etcharte-Tine
University of Phoenix
Marketing Fundamentals
MKT/421
Jacquelin Jans
September 1, 2008


The art of Persuasive Manipulation: Describing Marketing
In such a fast-paced world, it is surprising that one cannot escape the bait that is aggressively but discretely placed by marketing gurus to draw the attention of every consumer that roams the earth. Everywhere people look they are exposed to advertising without a chance of escaping it. On billboards, on signs, on posters, on the television, in magazines and newspapers, on the radio, behind an airplane, on car doors and windows, at every store, on our clothes, food, furniture, on the sidewalk, and even spray painted on an animal, there is no place that marketing will not reach. Although a company can enter the market with the hope of achieving success, it will be virtually impossible for that organization to grow and succeed without marketing. The definition of marketing can be addressed from different perspectives and opinions, and the importance of marketing in organizational success can be explained and demonstrated by true examples from the business world.
To understand why the world is surrounded by advertising and sales and their impact on the minds of consumers, one must first come to a knowledge of what marketing is truly all about. Marketing is much more than simply sales and advertising. Providing needed direction for production, helping to make sure that the right goods and services are produced, and that they find their way to consumers, are the ingredients that encompass the wonderful and tasty dish of marketing (Perreault, Jr. & McCarthy, 2005). In addition, marketing is also defined by the American marketing association as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing...