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Submitted by boellemiz on March 3, 2007
Category: Miscellaneous
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Group number: 13 / MEC3 Group members: Per Mark Barradas Nielsen
Elena Legarra Martinez
Belinda Yeluma Fombe
Henriett Czekmeiszter
Tutor: Kirsten Ringgaard
Date: 12 October 2005
Project A
Firm: Arla Food Group
Title of the project: Increasing turnover contra decreasing profit
Signature of the group members:
(Reserved for the College) Approved the:
Contents
Contents 2
1. Introductory chapter and problem statement 3
1.1 Motivation 3
1.2 Problem Statement 3
1.3 Partial Problem Statement 3
1.4 Interpretation 4
1.5 Scope 4
1.6 Methodology 5
2. Internal analysis of Arla 5
2.1 Analyzing the new organization structure 5
2.1.1 Analysing of structure 5
2.1.2. Conclusion on structure 7
2.2 Organizational Culture 8
2.2.1 Analysis of culture 8
2.2.2 Conclusion on culture 10
2.3 Strategy 11
2.3.1. Analysis of strategy 11
2.3.2 Conclusion on strategy 12
2.4 Financial review with the help of profitability analysis 13
2.4.1 Profitability analysis 13
2.4.2 Conclusion on financial state 14
3. Final Conclusion 15
4. Process evaluation 16
4.1 Group’s criteria for success 16
4.1.1. Group objectives 16
4.1.2. Group rules 16
4.2. The benefits derived, educational and personal 16
4.3. The lessons learned and experienced gathered for the next project 17
4.4. A self-evaluation of the group work 17
4.5. Project Diary 17
5. References 18
1. Introductory chapter and problem statement
1.1 Motivation
The main motivation for choosing Arla Foods Group as our firm for Project A, is that it’s Europe’s largest dairy company and that it’s Danish home based, “well almost anyway”:
Arla Foods was formed in...
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