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Aqualisa Quartz: Simply A Better Shower Case Executive Summary. Situation Aqualisa
Quartz, a significantly innovative product developed ...
Aqualisa Quartz: Simply a Better Shower. ... 4) Who should Aqualisa target In my opinion
plumbers have the biggest potential for further sell of Quartz. ...
Aqualisa Quartz. Aqualisa Quartz ... the hotel. It is a win-win situation that
would get the name of Aqualisa Quartz out into the public. ...
Aqualisa Quartz. The Aqualisa Quartz shower should continue to be targeted
at plumbers through an aggressive marketing campaign. ...
Notes on Aqualisa Quartz Case Study. Preparation Questions: 1. What is
the Quartz value proposition to plumbers? To Consumers? To ...
Submitted by Ed Johnson on April 30, 2006
Category: Business
Words: 1879 | Pages: 8
Views: 668
Popularity Rank: 10,472
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Aqualisa Quartz
Marketing Strategy
Final Paper
Table Of Contents
Executive Summary
Situational Analysis
SWOT Analysis
Strategic Marketing Plan
Marketing Mix Strategy
Marketing Resources
Exhibit Index
1) Aqualisa Marketing Plan
Executive Summary
¡§What to do?¡¨ Harry Rawlinson¡¦s dilemma regarding the new innovative Aqualisa Quartz shower line should be considered an enormous opportunity instead of an enormous problem. This Harvard Business School case is an excellent example of the value that an effective marketing program could potentially bring to a company. Aqualisa has appeared to have done an excellent job performing market research and engineering a new product that should satisfy the needs of consumers in the U.K. The issue that the balance of this paper will address is the ¡§disconnect¡¨ between the consumers and plumbers for finding the value in the new Aqualisa Quartz shower products. In my opinion, the new Quartz product line is experiencing a very slow adoption process probably mostly due to the stigma that has remained from other electronic showers that have failed. Consumers and plumbers do not have much faith in the current quality of existing shower products much less an electronic version. Aqualisa will need to convey the positive attributes of the new shower products and overcome the stigma associated with electronic showers from previous generations. A strong marketing effort should target establishing the Aqualisa Quartz shower products as a viable and quality alternative to the existing products available that is ultimately a good value proposition. The...
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