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Apple

1) Executive Summary

Apple Computer Inc. is an American Computer Technology Company. Apple played a major role in the introduction of the Personal Computer (PC) in 1976, which then started the PC revolution. Being the innovator that Apple is, it introduced the first graphical user interface (GUI) to the commercial personal computer.

The release of new Apple computers using the Intel processor has allowed the company to enter into an entire new realm of needed compatibility with its desktop and portable computers. The Intel chip allows the new machines to run the Windows Operating System as well as OS X on the same drive. This development in technology now encourages users to switch to the very desirable Macintosh community without completely sacrificing the often thought needs of the PC. In addition, Apple’s unmatchable success with its iPod MP3 Player/ iPod Nano and iTunes Music Store has left many companies struggling to keep up with the new wave of giving consumers the simplicity they desire in technology.

We used several Marketing Tools such as PESTDN that analyzes the Macro-Environment of the Computer Industry. SWOT Analysis probes into the Key Strengths and Weaknesses within the Company, and the Opportunities and Threats facing the Industry. Market Segmentations and Marketing Mix are also being looked into. Porter’s Value Chain and 5 Forces Model are executed to gain an In- Depth Analysis of its Current Position. BCG Growth Matrix is applied to assess its Business Units and gauge their profitability. These would gain a much needed insight of Apple Company.

The Financial Analysis will serve some recommendations that Apple Company can undertake to stay Competitive and Stay at the Top in this Dynamic Industry.

2) PESTDN Analysis

Political / Legal Factors

• A French law obligate Apple computer to make its iPod Player and iTunes Online Store consistent with rival offerings.

• The Chinese government told...