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Apple SWOT. Strengths 1. Apple’s current success is due to many reasons.
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Apple Inc.
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Apple Inc.
The Glass Apple Logo (1998 – Present)
Type Public (NASDAQ: AAPL, LSE: 0HDZ, FWB: APC)
Founded Flag of California California, USA (April 1, 1976, as Apple Computer Inc.)
Headquarters 1 Infinite Loop, Cupertino, California
Key people Steve Jobs, CEO & Co-founder
Steve Wozniak, Co-founder
Timothy D. Cook, COO
Peter Oppenheimer, CFO
Philip W. Schiller, SVP Marketing
Jonathan Ive, SVP Industrial Design
Tony Fadell, SVP iPod Division
Ron Johnson, SVP Retail
Sina Tamaddon, SVP Applications
Bertrand Serlet, SVP Software Engineering
Scott Forstall, VP Platform Experience
Industry Computer hardware
Computer software
Consumer electronics
Products Mac (personal computer series), Mac OS X, Mac OS X Server, iPod, QuickTime, iLife, iWork, Safari, Apple Remote Desktop, Xsan, Final Cut Studio, Aperture, Logic Studio, Cinema Display, AirPort, Apple Mighty Mouse, Xserve, Xserve RAID, iPhone, Apple TV
Revenue US$24.01 billion ▲ (TTM FY 2007)[1]
Operating income US$4.41 billion ▲ (TTM FY 2007)
(18.37% operating margin)[1]
Net income US$3.50 billion ▲ (TTM FY 2007)
(14.56% profit margin)[1]
Employees 17,787 full-time; 2,399 temporary (September 30, 2006)[2]
Website Apple.com
Apple Inc. (NASDAQ: AAPL, LSE: 0HDZ, FWB: APC), formerly Apple Computer Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. Established in Cupertino, California on April 1, 1976, Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware...
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