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... Online. White, Brian Available: http://www.bloggingstocks.com/2007/04/09/apple-vs-
microsoft-battle-of-the-brands/ Mac vs. PC: How to Decide. Online. ...
Apple vs. Microsoft. The purpose of this paper is to analyze the leadership,
structure, and culture of two of the most influential ...
Apple Computer Vs Microsoft. Introduction: It seems that the competition that has
been brewing between Apple Inc. (NASDAQ: AAPL) and Microsoft Corp. ...
... that will draw those business professional away from Microsoft in order ... Apple Macintosh
users also rated it with a higher overall number in ... Computer brand vs. ...
... Apple (cont.).” http://portables.about.com/od/mp3players/a/microapphub_2.htm Briggs,
Brian. “MP3 player Showdown Apple Ipod vs. Microsoft Zune.” http ...
Submitted by packers4012 on March 22, 2008
Category: Business
Words: 4028 | Pages: 17
Views: 627
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The purpose of this paper is to analyze the leadership, structure, and culture of two of the most influential and newsworthy companies in the technology sector: Microsoft and Apple. We will examine how the differences in the three aspects make companies different, and how leadership, culture, and structure influence each other in determining how the company operates and performs.
Microsoft is the world’s leading supplier of computer software, specifically focusing on development, manufacturing, licensing, and support. The company operates in three primary divisions: Platforms and Services, Microsoft Business, and Entertainment and Devices (Yahoo! Finance). Microsoft has been extremely successful by staying continuously innovative in its products and services. Microsoft’s chief competitors are in the Systems Software industry, including companies such as Apple, Oracle, and IBM. Microsoft’s mission is to help people and businesses realize their full potential (Microsoft.com).
Microsoft’s leadership is heavily tied to the leadership of its founder, Bill Gates. Although Microsoft named Steve Ballmer CEO in 2000, it has undoubtedly been Gates’ vision that truly has been guiding the company. Gates has been known to be extremely controlling, with an extreme concentration on detail. Initially, Gates led by working with and supervising small research groups, controlling most aspects of the process. More recently, the company has been making changes in its leadership style in order to foster creativity, and transition Gates out of the company by 2008 so that Ballmer can assume full control over day-to-day operations. More responsibility has been placed upon managers, and attempts are being made to motivate employees within the company to be creative and innovative in their work, highlighting the nature of transformational leadership. Some aspects of control and attention to detail are still present within the company, leading us to believe that...
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