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Apple Inc

Executive Summary
By this executive summary, we will introduce ideas and details of Apple Computers in its current state. We will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company, it¡¦s current assortment of products it offers, recent marketing strategies, competitors to the company, and future opportunities and threats that Apple may face.
First we will explore the Apple Company¡¦s overview which includes the company¡¦s profile, history and important events that have taken place within the company dating back to when it was first founded in 1976. The overview gives a brief explanation of how Apple first entered the market and describes the success and failures of its initial products. It explains how Apple¡¦s first attempt into the office business industry failed and why they have remained consumer focused because of their small, but loyal following.
After that, we will explore the company¡¦s innovation strategy which has lead Apple to become one of the most famous and powerful technology companies. We will go into details about its famous products such as the iPod portable music player, the iTunes Store, the Macintosh line of personal computers, and the Mac OS X operating system. Concurrently, we will review why, when, and how those products were created. The assortment of products that Apple currently offers illustrates its focus of target market as they offer more consumer based products. It also shows how new modifications to Apple¡¦s computers, laptops, and operating system have prepared them to compete in the office computer industry, as well as still remain loyal to their traditional users.
Beside product innovation, marketing takes a very important and decisive role in order to delivery those products efficiently to customers. Therefore, we will examine Apple¡¦s current...