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Apple, Inc. Public Relations Plan. Current Corporate Situation Apple, Inc.
was founded in 1976, formerly known as Apple Computer, Inc ...
... Apple, Inc will also summit its public relations articles to ... Promotions/Sweepstakes
Plan Sweepstakes promotions are a great way to increase marketing ...
... 12 ? Uses for the Product Source: Apple, Inc., 2006. ... s target market are minors;
therefore, Apple must be ... care not to repeat these public relations problems. ...
... speaker system), Fogged Glass Doors, Inc., Sony Entertainment ... Zune (WiFi compatible
with home PC or Apple). ... Public Relations Quantum Studio’s plan for public ...
... new products each year to the industry and public. ... 4. ^ ab Apple Investor Relations
FAQ, Apple. ... Finalizes Acquisition of NeXT Software Inc., Apple Inc., 1997-02 ...
Submitted by Kaffn8d on March 15, 2008
Category: Business
Words: 3469 | Pages: 14
Views: 273
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Current Corporate Situation
Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. Apple also provides a line of portable digital music players, as well as related accessories and services, including online sale of third-party audio and video products. The company’s products and services make up the Macintosh line of desktop and laptop computers, the OS X operating system, the iPod line of portable digital music and video players, the iTunes Store, a collection of peripherals that support and enhance the Macintosh and iPod product lines, a suite of consumer and professional software applications, and the Xserve and Xserve RAID server and storage products. In addition, Apple, Inc. offers various third-party Macintosh and iPod compatible products, such as application software, printers, storage devices, speakers, headphones, and other accessories and supplies. The newest addition to the Apple product line is the iPhone. The company provides an online service to distribute third-party music, audio books, music videos, short films, television shows, movies, and iPod games. Further, Apple offers products and services for the educational industry, which include iMac and the MacBook, video creation and editing solutions, wireless networking, professional development solutions, and one-to-one learning solutions. Apple, Inc. markets its products to the educators, students, consumers, creative professionals, businesses, and government customers through its online and retail stores, as well as through its direct sales force, third-party wholesalers, resellers, and value-added resellers. As of March 9, 2007, the company had 173 retail stores in the...
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