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Apple Inc Ad Campaign

Apple Inc Ad Campaign
1.By: Jeffrey Geil, Lizzy Silber, Alyssa Kaplan, Steve Cartoccio, Julia Goldwasser
2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17,787 employees full-time • Operating website: apple.com • Industry: Computer Hardware, computer software, consumer electronics
3.Apple Incorporated: Background Information Apple Inc. is an American consumer electronics multinational corporation With worldwide annual sales of 19.3 billion (ending September 30, 2006) Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories Apple Inc.as most well known lines are Mac computers and the iPod line of portable media players
4.Apple Inc.: Background Information Continued • For the iPod and its related iTunes software, Apple sells audio books, games, music, music videos, TV shows, and movies in its online iTunes Store • January 9, 2007, Apple Computer Inc. (as it was formerly known) dropped the “computer” from its name • This name change, which followed Apple's announcement of its new iPhone and Apple TV digital video system, is representative of the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers
5.Our Focus: The iPod Before its introduction, MP3 players were limited to small companies with restrictive budgets so their features were primitive After the iPod, the entire industry has evolved and grown to the point where the largest computer companies in the world have major interests in the digital music industry Tony Fadell wanted to deliver a small hard drive-based player that was linked with a content delivery system where users could legally obtain and download music He was hired in early 2001 and was given a development team of around thirty people and a...