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Submitted by lunamarra on June 5, 2008
Category: Business
Words: 2660 | Pages: 11
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Apple is a huge organization based on Board of Director, CEO, Vice presidents of different departments, and a large work force. Within the United States, Apple operates using a divisional structure. The following figure indicates Apple’s corporate structure within the US:
Board of Directors
CFO CEO General Counsel
VP of VP of VP of VP of
Hardware Software Worldwide Sales Worldwide Operation
At the international level, Apple’s worldwide geographic structure is as follow:
Global Headquarters
Apple USA Apple Europe Apple Pacific
Canada France Far East
Latin America Europe West Australia
Europe North Japan
Europe South
Apple has an excellent corporate culture in terms of creativity and being innovator of the latest technologies in the world. Apple’s chairman, Spindler, stressed that his strategy will encourage and preserve apple’s tradition of creativity and strengthen the system to make a prosperous business. Designers, programmers, and engineers were encouraged to direct their poetic, artistic, or musical creativity into creating better products. Thus,
employees begin to see the advancement of their products as more than merely a business goal, as a...
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