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Apple Case

Apple Case

- Beyond Apple -

Index of Contents

i. Introduction
a. History
b. Products

ii. External Analysis
a. Consumer Analysis
b. Competitor & Market Analysis
(i) PC : Dell, HP, Lenovo
(ii) iPod : Creative, Dell
(iii) iPhone

iii. Internal Analysis & Marketing Strategies
a. Marketing Mix—Four Ps (Product, Price, Promotion, and Place)
b. SWOT analysis (Strength, Weakness, Opportunity, and Threat)
c. Marketing Strategies

iv. Recommendations

v. Conclusion

vi. References
i. Introduction
Apple Inc., formerly Apple Computer Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. Established in Cupertino,California on April 1, 1976, Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, omputer software, and computer hardware and hardware accessories. As of September 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold. The iTunes Store provides music, audiobooks, iPod games, music videos, episodes of television programs, and movies which can be downloaded using iTunes on Mac or Windows (and in Linux under Wine), and also on the iPod touch and the iPhone. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include the Mac OS X operating system, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film industry software products. The company, incorporated January 3, 1977, was known as "Apple Computer, Inc." for its first 30 years. On January 9, 2007, the company dropped "Computer" from its corporate name, reflecting the company's ongoing expansion into the consumer electronics market in addition to its traditional focus...