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Apple case study. 1. Historically, what were Apple’s major competitive advantages?
Apple were a very successful company at maintaining ...
Apple case study. 1.0 Executive Summary Through five focused chapters, this
report assesses Apple’s MP3 player and Personal Computer ...
Apple Case Study. Executive Summary Apple Computers has maintained an image
synonymous with stunning modern design, appealing usability ...
Harvard case study on Apple. Apple Computer, 2006 Case Apple was started
on April 1, 1976 by Steve Jobs and Steve Wozniak. It humble ...
Apple HBR Case Study Questions. Apple Assignment 2007/2008 _____ Historically,
what were Apple’s major competitive advantages? ...
Submitted by rogerti on January 21, 2008
Category: Miscellaneous
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1.0 Executive Summary
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Through five focused chapters, this report assesses Apple’s MP3 player and Personal Computer (PC) to achieve 2 main objectives; (i) sustain leadership in global MP3 player industry, and (ii) increase revenue and market share in USA PC industry. The report starts with an analysis on Apple’s financial and strategic performance under Jobs’ leadership (Chapter 2). Under the macro-environment analysis in Chapter 3, key success factors, industry attractiveness and industry driving forces are discussed. In the same chapter, Porter’s Five Forces was used as a tool to analyze the different forces MP3 player and PC industry. Moving into Chapter 4, micro-environment analysis was explored using SWOT analysis and value chain investigation approach. Pulling together the major themes of this report, a comprehensive improvement plan was formulated to meet the objectives. The recommendations are supported with justification and outlined with a timeline.
2.0 Company Performance
2.1 Apple under Steve Jobs’ Leadership
Steve Jobs was hired by Apple board in September 1997 as a desperate attempt to survive through its financial loses. There is no question that his leadership fosters environments conducive for innovation. Combining Jobs’ emphasis on customer orientation and his vision of user experience, Apple allows engineers to design a perfect product. To encourage innovation, Jobs encourage his employees to dress informally. Figure 1.0 shows Jobs and his crew in shirt and jeans.
Jobs is also a charismatic leader who takes the soft Human Resource Management approach and avoid redeployment. After his painful experience being fired by Apple, Jobs believe that “No matter how much he screwed up, you need to remember that he's going to have to go home and tell his wife and kids that he's been fired and no longer has a job” (Steve Jobs, 2003).
2.2 Financial Performance
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