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Apple Case Analysis

Apple: Failure or Innovator?

Introduction
Different tactics and programs support Apple’s business strategy that creates a successful business plan. Then the company has to make sure it is executing the plan correctly, In the case of Apple computers, Steve Jobs and Steve Wozniak founded the company in 1976. Mr. Jobs was the CEO of the company for several years. He then resigned in 1985 to start a new company after Apple was not performing, as he projected. In the next 12 years Apple had three different CEO’s and still the company could not be brought back to life. Their business strategies were weak and poor like their supply chain management was bad and consumers were unhappy about it. Failed product after failed product, Apple had lost its competitiveness and could not regain its share in the market. Steve Jobs came back once again as the CEO of Apple in 1997. This time he had a new game plan, and Apple started to focus on the digital lifestyle of consumers. This proved to be Apple’s most successful business strategy to date because a once ineffective company now had ruled the computer world.
Internal and External Factors of Apple Computers
Globalization, Technology, and E-business are all major factors influencing
the world of business. They influence many of our business related decisions on a daily basis.
Some of these decisions could be deciding to use a computer to order office materials or using
a cell phone to make a conference call in India. Even Apple's management functions
have not been immune to these critical factors. Apple began selling personal computers produced
in the garage of one of the founders in 1976 and became incorporated in 1977. Apple's first
important product, the Apple II, personal computer was released in 1977 and by 1982 sales had
increased to over $750 million. (Kimmel, 1998). It was clear that globalization played a big part
in this success. Globalization is becoming a must have...