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Ancient Culture Critical Thinking Case Study - Part One ANALYSIS: 1. Assumptions: Kelly o Feels the initial application for the new product requires all requested
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Submitted by rean102 on May 8, 2008
Category: Miscellaneous
Words: 1541 | Pages: 7
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Critical Thinking Case Study – Part One
ANALYSIS:
1. Assumptions:
Kelly
o Feels the initial application for the new product requires all requested features to be implemented within the first release of the new software.
o Does not have the staff or time to create all features requests for the new project.
o Could not possible launch the new product with an August launch date and have a successful product.
o Kelly feels Pat is going behind his back regarding the production of the new product.
o
Pat
o Believes a strong potential exists in the retail market industry for iScanner technology and equipment.
o Consumers would be comfortable about a Retail Industry following their every move, logging personal information for personal tastes with Retinal scanning.
o Pat believes the company has an option to sell consumer buying trend information for profit.
o Pat thinks because of flexibility and power of the present software and operating system the capital investment will be minimal.
o Pat believes the company can create a new product with existing staff costs. With and additional costs of $250,000 for advertising costs.
o Assumes Kelly Thomas, can produce additional features on the existing software system by the August launch date.
o Minimal staff time and effort will be required to development and bring the product to market.
o Hardware components require little need to redesign.
o Pat feels Product Development is dragging their feet about the first release and thinks product development can create a staged release of its product to get a foothold into the market.
o Since the iScanner software had done well with its first release, Pat assumes the additional budget is justified thinking the new features will bring in ROI within the next ten years.
o Pat is assuming Kelly does not want to...
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