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Submitted by tengkuaz on October 18, 2006
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• 1997 lost 111 million in net income due to divesture (pg 149)
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o 1997 38% company own 2004 23% company own long term target to reduce company own
• 2003 NI = 585million sales = 8.3 billion ROS 7% (pg 149)
• Fast food industry NRA increase 4.3% to 408 b in 2003 858,000 rest made us rest industry 12 million
• Late 1990’s early 2000 consumer spending increased trend towards sit down restaurant (better service, more comfortable dining experience (pg 149)
• 8 major segments made up fast food: sandwich chains, pizza chains, family restaurants, grill buffet, dinner houses, chicken chains, non dinner concepts & other chains (149)
• Sandwich chains struggling due to discounted price (150)
• Threat of obesity & demand for better service demand for healthier products (150) lowered demand for hamburgers fries and soft drinks combinations
• As a result per store sales declined in Hardee’s carl’s jr. McDonalds & Jack in the box however, Quiznos, taco bell schlotsk’s subway & wendy’s increase made more healthy food items
• Industry going to healthy crazy with Mcdonald’s Premium salads / Burger king’s low fat grilled chicken sandwiches. 150
• Increased growth among dinner houses (applebee’s Red Lobster, Outback steakhouse, increased in-direct competition of chicken chains & grilled buffet chains (150)
• KFC dominated chicken segment Sales 3.8 b in 2002 & estimated sales of 5 billion on 2003 (150) look at exhibit 3
• Competitors Chick-fil-A / Popeyes / Church’s
• Boston Market major threat (upscale deli offering healthy, “homestyle chicken –Roasted) (150)
• Segment Sales fell in 2003 from 64% in 1993 to 51% in 2003 (ChickfillA & boston market combined market share by 11% 150)
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