OPPapers.com

Analysis Of Marketing Activities And Strategies Of Play Tv

Executive Summary

This report is on Analysis of Marketing Activities and Strategies of Play TV, which is a gaming channel, telecasted in India. This report is the detail and in-depth study of the various marketing strategies, which are used by the channel’s marketing department to market their product. This report also throws light on systematic process of marketing activities and it tells about the basics of marketing.

Each topic also gives the idea about what the topic is and later, it tells about how a particular tool or theory is applied to market the product to the customer. This report has various topics, which gives idea about the theory of marketing.

The first topic tells about the basic idea according to which the project is made. It gives detail idea about the topic of marketing and it describes the concept of marketing. The second and the third topic gives information about the company on which the project is made and it gives information about the main contents of the project .i.e. what the project is all about. The later parts describe about the marketing departments, their various strategies and about their competitors.








2-Introduction to the Topic

Defining Marketing

We can distinguish between a social and a managerial definition for marketing. According to a social definition, marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value freely with others. As a managerial definition, marketing has often been described as "the art of selling products." But Peter Drucker, a leading management theorist, says that "the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
Ideally, marketing...