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Analysis Of Disney's Environmental Behaviour 2005

Today, the world is decreasing, as a direct result of globalization. Distances are shorter; the number of habitants of the world is increasing in the same tempo as new companies appear. The environmental affects today are highly visible, we all agree on how much the weather has been changing the last ten years, pollution increases as we need more products, and global warming is now a fact.

The author of The World is Flat claims that we today are moving towards an era, which he calls "Globalization 3.0", which is driven by individuals, which are not only non-Western and non-white but also a group of individuals. This era makes it easy for everyone to play the game, (1) and we can therefore say that this is not the time where the big companies decide what we want, competition is increasing, and companies need to adopt, change and most importantly differentiate in order to keep on prosper. In the end, does thinking environmentaly solely lye on the big enterprises, or do we as individuals have any responsibility?

In this essay, we will be discussing one of these environmental strategies of differentiation. Think green. We will be exploring one of the biggest media company in the world, Walt Disney Enterprises INC, and what they do in order to gain a competitive advantage by implementing environmental care into their organization. The first part will contain a short presentation of the company, the main part will be focused on what aspects are important for thinking environmentally, how they implement it, and most importantly, what are the results. In the end, there will be a summary and finally an evaluation of the results found in the summary.

Some Disney facts from their "fun facts" page
• In 2003, Disney Volunteers around the world participated in more than 1,050 projects, contributing more than 400,000 community service hours.
• In 2003, Cast Members and employees throughout the United States partnered with nonprofit organizations to donate 527 tons of...