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Analysis Of Cdp Model

Abstract
A large number of authors had put their view and tried to create the most logical and un-confusing consumer decision process model.
In this report the author choose three from the many models of consumer decision-making and critically analyze the models. Attempt to gives readers a deeper understanding of each model and be able to apply the right model to the right industry.
The author had chosen three models with different level of complexity to create a clear comparison and to demonstrate that every consumer decision making models has a value, it is all depends on how and where a marketer use one particular model.
Find that some models are too complicated to be understood and some are too simple and uncomprehending, the author finally proposes a modified consumer decision-making models that the author believed to be all encompassing and relatively easy to understand. The author also believe the report had meet the aim of the author to a satisfactory level.


Table of Contents
ABSTRACT II
TABLE OF CONTENTS III
TABLE OF FIGURES III
1. INTRODUCTION 1
2. AIM AND OBJECTIVES 9
3. METHODOLOGY 10
4. FINDINGS AND ANALYSIS 11
4.1 AIDA MODEL (HIERARCHY OF EFFECTS) 11
4.2 KOTLER ET AL.’S 5 STEPS MODEL 12
4.3 EMB MODEL 16
4.4 RECOMMENDATION 20
5. CONCLUSION 22
6. REFERENCES 24
APPENDICES 28
PHASES OF HIERARCHY OF EFFECTS DEVELOPMENT 28
EARLY DEVELOPMENT PHASE 28
MODERN DEVELOPMENT PHASE 29
CHALLENGES AND DEFENSES 30

Table of Figures
Figure 1: Consumer’s Black Box 1
Figure 2: Traditional Model of Think-Feel-Do 3
Figure 3: AIDA Model 11
Figure 4: Kotler et al.’s Model 12
Figure...