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"AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD –
APPLE". AN ANALYSIS OF SEGMENTATION, TARGETTING AND ...
Submitted by pawan on May 28, 2007
Category: Business
Words: 2271 | Pages: 10
Views: 2059
Popularity Rank: 1,038
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AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD – APPLE
Contents
Executive Summary_____________________________________________3
Situation Analysis
-Market Analysis_______________________________________________3
-Product Analysis_______________________________________________4
-SWOT Analysis_______________________________________________ 4
-Competitor Analysis ___________________________________________ 5
Marketing Objectives____________________________________________6
Identifying Target Market
-Selecting Target Market_________________________________________7
-Target Market_________________________________________________7
Developing Marketing Strategies
Marketing Mix:
-Product________________________________________________________7
-Price__________________________________________________________8
-Promotion______________________________________________________8
-Place__________________________________________________________8
Implementing the Marketing Plan____________________________________9
Monitoring and Controlling
-Developing a Financial Forecast____________________________________10
-Comparing actual and planned results________________________________11
-Revising the marketing strategies____________________________________11
Appendix A_____________________________________________________12
References______________________________________________________14
Executive Summary
The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets.
This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can...
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