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Amul

A PROJECT REPORT ON AMUL CHOCOLATES AND PROJECT WORK ENTITLED AS

“ EFFECTIVENESS OF CHOCOLATE ADVERTISEMENT TOWARDS ITS SALES “ PREPARED AND PRESENTED TO Mr. RAHUL KUMAR MANAGING DIRECTOR
KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS‘UNION LIMITED ANAND

Under the guidance of Mr. Pankaj Gadhavi Marketing Department Department Mr. G. D. Trivedi Office & Adm.

BY CHANDRAJ PANDYA (2005 – 07) ST (1 MAY TO 30TH JUNE, 2006) Faculty of Management Studies Institute of Rural Management
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Jodhpur (RAJASTHAN)

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PREFACE
The PGDBM programme is well structured and integrated course of business studies. The main objective of practical training at PGDBM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDBM programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field. Training is an integral part of PGDBM and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training. During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life. In today’s globalize...