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Amul

Brief of
I take this management research project as an opportunity to team about AMUL-, which has been in news for it innovativeness, success, its contribution to the growth and development of Indian dairy industry. It has helped India to stand among the other countries and boast of its rich and growing dairy sector.
The project aims to study the major strategies of Amul, which led to its success. The methodology used is a combination of Primary and Secondary research. The project can be divided into major parts as follows:
> Data collected from secondary resources: The source of this data includes the Internet, various marketing journals and few newspaper articles. This data provides the reader with basic knowledge of the organization. It also gives us valuable inputs on the transformation in the strategies of AMUL with changing times especially globalization. It consists of various graphs and charts collected from various secondary resources, which provides the reader a better understanding.
> Detailed Methodology adopted: This can be considered as a separate section because it is very necessary to understand the methodology adopted for any research project. The major reason is that like any research project, even this project has numerous limitations and assumptions. These are mentioned in the
rive a clear and transparent picture to the reader. The findings,observations and reccomendations should also be viewed considering the various 5. Moreover, a detailed rationale behind every stage the methodology adopted is also stated in the project.
> Observations Findings and Data Analysis: This sections deal with detailed analysis of the data collected. This section can further be divided into two
subsections:
Data analysis (Secondary Data)- In this subsection, the valuable inputs of the
secondary data are used. With the help of the data available and the tools studied during the course of MBA , I have attempted to design the following:
■ SWOT...