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The American Automotive Industry

Submitted by timetojack on April 1, 2008

Category: American History
Words: 1788 | Pages: 8
Views: 250
Popularity Rank: 46,985
Average Member Grade: N/A (Add a Comment / Grade this Paper)

The American automotive industry has led the American economy for many years. This industry has shaped our development, and influenced American culture and social mores. Now, ensnared by globalization and other dominant factors, it faces a difficult reality. The American automotive industry significantly impacted the lives of Americans. Detroit’s “Big Three” had the most significant roles in this. Chrysler, Ford, and General Motors were American symbols. They are credited for a significant percentage of all American jobs; they put numerous blue-collar families into the middle class, and helped America cultivate into the giant of the twentieth century. Unfortunately, the fabled automotive firms are not what they once were and are traveling down a precarious path. The viscosity of its situation has grown to a limitless problem. From a competitive foreign labor force, to an unreasonable foreign trade policy, problems have arisen on a vast spectrum. Out of the many problems that American carmakers have, three of them are the most prominent. The energy crisis, foreign trade policy, and finally, the perception gap are all the tribulations of the industry. If these three problems are deciphered, the American automotive industry may be able to exit out of volatility. The energy crisis began in 1973 when the Organization of Petroleum Exporting Countries (OPEC) cut off the supply of oil to the United States. This was carried on to the late seventies where another energy crisis began. In an effort to save energy the U.S. government began to set standards for fuel economy. This affected the auto industry in ways that the big three could not imagine. American car sales decreased due to fuel standards being suddenly changed. Subsequently, prices began to dwindle into the mid 1980s and the American car companies began to relax. That comfortable situation changed abruptly when oil prices soared in the 1980s, and the Japanese gained a firm grasp on exporting...

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