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Submitted by SteLios on December 14, 2006
Category: Business
Words: 15597 | Pages: 63
Views: 154
Popularity Rank: 77,165
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ÐÅÑÉÅ×ÏÌÅÍÁ
ÅÉÓÁÃÙÃÇ 3
EXECUTIVE SUMMARY 5
ÌÅÑÏÓ É 6
1. Ðáñïõóßáóç êëÜäïõ ðáñï÷Þò åðåíäõôéêþí ðñïúüíôùí/ õðçñåóéþí 6
2. Ðáñïõóßáóç ôçò Alpha Finance 8
3. ÁðïóôïëÞ - ¼ñáìá - Áíôéêåéìåíéêïß Óôü÷ïé 10
ÌÅÑÏÓ ÉÉ 12
1. Ó÷åäéáóìüò ÓôñáôçãéêÞò êáé ÕëïðïßçóÞ ôçò 12
1.1 ÓõóôáôéêÜ Óôïé÷åßá ôçò ÓôñáôçãéêÞò - Ôñüðïé ÅðéëïãÞò ôïõò 12
2. Ç Ýííïéá ôïõ Ålectronic Banking 12
2.1 Óýóôçìá Online ÅîõðçñÝôçóçò Ðåëáôþí 14
(Online Communications Management) 14
3. Ðëáßóéï ó÷åäéáóìïý óôñáôçãéêÞò çëåêôñïíéêïý äéêôýïõ ôçò Alpha Finance 15
3.1 Åðé÷åéñçìáôéêÞ Äñáóôçñéüôçôá 16
3.2 Ç ôéìïëüãçóç ôùí çëåêôñïíéêþí ôñáðåæéêþí õðçñåóéþí 17
3.3 Êáèïñéóìüò ôùí Ðåëáôþí 18
3.4 ÌïíôÝëá ÷áñôïöõëáêßïõ ðåëáôþí - Ðñïößë ðåëáôþí Alpha Finance 20
ÌÅÑÏÓ ÉÉÉ 22
1. E-Marketing: Åñãáëåßï Ðñïþèçóçò Ðñïúüíôùí êáé Õðçñåóéþí 22
2. ÅéêïíéêÞ Áëõóßäá Áîßáò: ÌÝóï ÁíÜëõóçò ôïõ ÌÁRÊÅÔÉÍG 22
3. Ç äïìÞ ôïõ ôñáðåæéêïý/ åðåíäõôéêïý Marketing 23
4. ÐïëéôéêÞ Marketing ôçò Alpha Finance: 24
ÌïíôÝëï áîßáò äéÜñêåéáò æùÞò ðåëáôþí (Customer Lifetime Value 24
LTV) 24
4.1 One-to-One Marketing 25
5. Óýóôçìá Online ÅîõðçñÝôçóçò Ðåëáôþí 27
(Online Communications Management) 27
6. Ôá ðëåïíåêôÞìáôá ôïõ Internet Marketing...
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