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Second one is low fare. Low fare strategy is essential for the airline. ...
Submitted by iaminbrazil on March 25, 2006
Category: Business
Words: 1974 | Pages: 8
Views: 393
Popularity Rank: 24,743
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The variety of successful strategies in use today was in full display at the ATW Winning Strategies conference in Washington, where some of the airline industry's keenest minds shared their wisdom.
Dr. Adam Pilarski, senior VP at consultancy Avitas, opened the conference with a controversial statement, "the myth of overcapacity is an urban legend," pointing out that historically high load factors should push fares up. "If airlines don't make money when they have the highest load factors ever, there is something wrong with their business model."
He implied that airline managers overthink their strategies and fail to follow what he called "Adam's Rule: Revenue greater than cost equals good." The first thing to do is "Don't be stupid," he said, adding a list of "stupid" strategies:
Mini-mes (Ted, etc.).
Avolar.
Don't insult customers.
No extreme yield management.
No bad airline names.
No adversary relations with employees.
Do not have stupid business plans.
"Please remember you are in a service industry," he said, and try to avoid what former Continental CEO Gordon Bethune referred to as "sky nazi" cabin service. He criticized "nickel-and-dime" attitudes toward cutting amenities, scoffing at airlines' publicized moves to remove olives and pillows. You must cut costs in ways that make sense, related to productivity." Cost control "has to fit the business model, and must be related to productivity."
The importance of productivity is reflected in Southwest's average pilot salary, now $53,000 higher than UAL's average, yet United still can't turn a profit, Pilarski said.
Pilarski borrows his rules for success from Southwest. They start with treating humans decently-employees and customers-plus "underpromise and overdeliver," love your job and of course Adam's rule: Revenue > Cost = Good.
One reliable cost...
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