OPPapers.com Essay Index >> Business >> Airline Industry: Southwest Airline
We have many free term papers and essays on Airline Industry: Southwest Airline. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Airline Industry: Southwest Airline. ... By 1978 Southwest was the most profitable airline
in the industry, and had already carried its 5 millionth passenger. ...
... Southwest had the lowest operating-cost structure in the domestic airline industry,
which gave the competitive advantage to the company in the airline industry ...
... Southwest Airlines values employees, initiating the first profit-sharing plan
in the US airline industry in 1974 and offered it ever since. ...
... the model of the general environment (Chapter 2, Table 2.1) to evaluate the
opportunities and threats facing the US airline industry and Southwest Airlines ...
... The airline industry was dominated by giants (American, United, TWA) which offered ...
service, and by regional carriers, such as Southwest, which offered short ...
Submitted by jennifer78 on October 6, 2006
Category: Business
Words: 663 | Pages: 3
Views: 316
Popularity Rank: 29,922
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Airline Industry: A History of Southwest Airlines
In 1967 Southwest Airlines was a vision by and investment advisor Rollin Kind and his lawyer Herb Kelleher, they wanted to start a different kind of airline. Rollin King already had a small charter that ran between the smaller Texas cities. This new airline at first was to fly between the three largest cities in Texas, Dallas, Houston, and San Antonio. The company was first names Air Southwest Company, it later received its name of Southwest Airlines. The next year in 1968 the Texas Aeronautical Commission approved their planned
to fly between the three major cities. In the next couple of years the company went off to a flying start by the next couple of years it had acquired four planes and employed about 200 people. In the first year of operation the company lost over $3.7 million dollars. It wasn’t until the next year and a half that it was able to turn a profit and ever since then has been doing tremendous.
Herb Kelleher, who in 1982 took over as President, CEO, and Chairman of the board. He was well respected in his position focusing on employee and customer satisfaction.
By 1978 Southwest was the most profitable airline in the industry, and had already carried its 5 millionth passenger. The stock for Southwest was now listed in the New York Stock Exchange as “LUV.” By 1996 the market had added Florida and California to expand in their services. By the year 1999, in the summer Southwest has now acquired 55 cities and 29 states that they operate out of, they fly more than 2400 flight a day. Recently, last year in October Southwest was able to fly into Buffalo-Niagara International Airport, with this, it makes them the 5th largest in the industry.
External Threats
The greatest potential threats to Southwest, were to be new low-cost entrants to the industry. Some of these start-ups were initiated by major airlines...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!