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Airborne Express

EXECUTIVE SUMMARY
Statement of Purpose

The purpose of this case study is to help Airborne Express with its strategy formulation and implementation.

Statement of the Problem and Objective

Problem: Decline in the market share of Airborne Express in the volume of overnight deliveries.

Objective: To become one of the top three companies in the express carriers industry.

Alternative Courses of Action

● Not compete with established competitors like FedEx and UPS, and stress the reliability of its delivery schedules.
● Expand Airborne Express' business globally and establish an international service that is comparable to the company's domestic service.
● Focus on high-level corporate accounts.
● Develop a new market niche. Come up or develop SDS (second day service).
● Continue buying second-hand planes and updating its parts as well.
● Lease a part of its airport.
● Promote younger management or employees.

Analytical Tools Employed

● SWOT (Strength, Weaknesses, Opportunities, and Threats) Analysis
● PEST (Political, Economic, Social, Technological) Analysis

Recommendation

After the analysis, it is best for Airborne Express to lease a portion of its airport to competitors. The revenue that would arise from the lease of its airport would help in a way. Airborne should start promoting younger management, so that new ideas and direction would flow in the company. Airborne should also continue focusing on high-level corporate accounts.

Implementation

Create a new runaway in Airborne's airport, and lease a portion of it. And start promoting younger management.

Conclusion

Leasing a part of Airborne's airport, promoting younger management, and continuing to focus on high-level corporate accounts is best for Airborne Express.
METHODS OF ANALYSIS

SWOT Analysis

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business...