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AHP. EXECUTIVE SUMMARY Introduction: [The Company] is a full service event
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Submitted by julieishen on June 26, 2006
Category: Business
Words: 7190 | Pages: 29
Views: 300
Popularity Rank: 37,423
Average Member Grade: N/A (Add a Comment / Grade this Paper)
EXECUTIVE SUMMARY
Introduction:
[The Company] is a full service event photography company dedicated to provide high quality, high-volume photography for both academic and business clients. The growing capabilities of digital imaging coinciding with the continued desire of our clients to document their key events have created a great opportunity in the Austin Area. Our photographers will work to document our customer's parties, proms, and corporate events while maintaining a low profile that does not interfere with the entertainment of all in attendance.
Our expansive networks in the Austin Community and our partnership with Shutterfly, Inc. have enabled us to create a steady stream of business with the capability of delivering our products in a far more efficient manner than our key competitors. It is these networks and distribution methods that provides us our competitive advantage and fuels our excitement for [The Company].
The Opportunity:
A growing network of organizations with which to distribute our product coinciding with the increasing technological advancements of digital photography and photography distribution provides the opportunity for success. The following facts clarify these issues:
§ UT Austin is home to 50,000+ students with over 900 different student organizations.
In a given year, student organizations are hosts to an estimated 10 events.
§ Event photographers provide a means of documenting an organization's events as well as promoting future events.
Student organizations and local businesses have historically used some form of photography service at the vast majority of their social, academic, and philanthropic functions.
§ Existing event photography companies lack one of two factors (networks or distribution efficiency).
The two key competitors in Austin, TOPS and Texas Party Pics, are not able to provide a...
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