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On Agent-Mediated Electronic Commerce. 1 INTRODUCTION ELECTRONIC commerce (e-commerce)
is increasingly assuming a pivotal role in many organizations. ...
... (Komiak, Sherrie Xiao; Benbasat, Izak (2004); Understanding Customer Trust in
Agent-Mediated Electronic Commerce, Web-Mediated Electronic Commerce, and ...
... If a malicious agent can bypass the enforcer component ... to the protected objects are
mediated by the ... One such example is an electronic commerce system that ...
... which the interactive process is mediated by information ... $1.00 Insurance product
Traditional agent $ 400- $ 700 ... put an order via electronic commerce transaction ...
... the ignorance or need of a patient was mediated by the ... From mainframe through personal
computer to Internet, the electronic computer has ... An agent morality view ...
Submitted by pal2005 on October 16, 2005
Category: Technology
Words: 15175 | Pages: 61
Views: 541
Popularity Rank: 14,820
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1 INTRODUCTION
ELECTRONIC commerce (e-commerce) is increasingly assuming
a pivotal role in many organizations. It offers
opportunities to significantly improve (make faster, cheaper,
more personalized, and/or more agile) the way that
businesses interact with both their customers and their
suppliers. However, in order to harness the full potential of
this new mode of commerce, a broad range of social, legal,
and technical issues need to be addressed. These issues
relate to things such as security, trust, payment mechanisms,
advertising, logistics, and back office management
[152], [45], [138], [169].
Even more fundamental than these issues, however, is
the very nature of the various actors that are involved in ecommerce
transactions. In most current (first generation) ecommerce
applications, the buyers are generally humans
who typically browse through a catalog of well-defined
commodities (e.g., flights, books, compact discs, computer
components) and make (fixed price) purchases (often by
means of a credit card transaction). However, this modus
operandi is only scratching the surface of what is possible.
By increasing the degree and the sophistication of the
automation, on both the buyer’s and the seller’s side,
commerce becomes much more dynamic, personalized, and
context sensitive. These changes can be of benefit to both
the buyers and the sellers. From the buyer’s perspective, it
is desirable to have software that could crawl all the
available outlets to find the most suitable one for purchasing
the chosen good (e.g., the one that offers the cheapest
price, the highest quality, or the fastest delivery time) and
that could then go through the process of actually
purchasing the good, paying for it, and arranging delivery
at an appropriate...
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