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Advertizing in our Society. Advertising in our Society Have you walked down
the razor isle at the store lately? Well if u have, you ...
Advertizing. Media has an unbelievable influence on our lives. There is no escaping
the influence of the media. Our society allows the media to have too much ...
Submitted by DrMadi7 on November 30, 2005
Category: Social Issues
Words: 911 | Pages: 4
Views: 213
Popularity Rank: 56,845
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Advertising in our Society
Have you walked down the razor isle at the store lately? Well if u have, you have probably noticed how confusing it is. There is what seems like millions of different razors to choose from. Two blade, three blade, and even four blade razors surround you. They are all screaming out these promises of "the closest shave possible". One side of the isle is lined with men's razors and the opposite side is lined with women's razors. Although there are similarities in the way razors are advertised, there are some distinct differences in the way they appeal to women and they way they appeal to men.
There are similarities in the techniques advertisers use to sell razors. Sex appeal is the main concept advertisers try to get across to both men and women. "Why does advertising use sex as an appeal to the consumer? The answer is simple: because it works.(3)" If you buy their product, members of the opposite sex will be more likely to notice you. One example of this is the men's Gillette Mach 3 razor advertisement. A handsome, topless, muscular man is shaving with the Mach 3 razor, and then it cuts to a demonstration of the blade shaving the skin smoothly. Next, it cuts to a beautiful woman feeling his smooth face, and then the woman says, "You'll love the difference and so will we". The same thing goes for women's ads as well. Women's ads will use slogans like "smooth, touchable legs" to make the woman think that if she uses that razor she will have legs that men will want to touch. Other similarities among men and women's razors include: safety, smoothness, and comfort.
Advertisers use many techniques that appeal to women. Women have always been very beauty conscious and insecure about their appearances. "Advertisers have taken advantage of this by bombarding women with ways in which they can "improve themselves".(2)" There are millions of advertisements out there for all different...
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