OPPapers.com

Advertising Proposal Of Eog

Advertising Proposal of EOG

Introduction of England Optical Group
England Optical Group (EOG) has established their first outlet in Malaysia at 1979. EOG sells lens, frames, lens solution and sunglasses. Today, it is the largest optical chain store certified by the Malaysia book of records, with more than 600 staff and having outlets in China, Cambodia and Singapore.

The Advertising Problem
Low-recognized corporate name
Although EOG has target on high class shopping mall in big cities at Malaysia, but still lack of awareness of consumers about the EOG caused by the lack of advertising exposures.

Competition with other competitors considered high
According to EOG, their main rival in market is Focus Point, that cause competition of optical industry in Malaysia is considered high. There are many kinds of sales promotions often held by competitors became the threat for EOG.

The advertisements are not impact
There are so many advertisements used some fashion idols became their spokesman. And these cause the lack of creative advertisements in the market then they will become a big stumbling block to enhance the corporate performances.

Advertising Opportunities
Promotion sales throughout the year along with upsurge Malaysia Mega Sales Carnival and some special festival such as Valentine Day, Christmas and so on. In addition, we can hold some attractive sales promotions before school holidays until open school to attract more student consumers.

Advertising Objectives
Create some impact and creative advertisements
The goal in the near future is planning more impact and attractive advertisements to enhance the recognition of the corporate brand and good reputation of the corporate.

Maintain interest of consumers about products
EOG should pitch in promotes their exclusive selling of international and local branded eyewear products to improve the awareness and interest of consumers about their products.

Target Audience
The goal of this...