Taking into account that the primary, or intended, audience of the text is university students, and that this work is meant to provide beneficial information and knowledge about a specific aspect of writing, the author manipulates the tone in such a way that it satisfies the requirements of the rhetorical situation. Moreover, he crafts the tone with impressive skill in order to attract the readers’ attention and grip their interests so that they can better grasp the subject matter being examined. The tone, which expresses the author’s attitude towards the topic at hand, switches back and forth between being humorous and informative. At certain times, it is comic and light-hearted, which helps to create an entertaining and lively atmosphere. This, in turn, causes the readers to become engrossed in the material they are reading since the tone induces an enjoyable mood. Once the author manages to lure them in, he shifts to a more serious, informative tone. This type of instructive tone is better suited for educational purposes and allows the readers to learn and gain knowledge. Consequently, the fusion of the two tones proves to be an effective combination since the author not only manages to entertain his readers, but at the same time, also ensures that they learn something from his work. In “Children as Consumers: Advertising and Marketing,” Sandra L. Calvert, a professor of psychology at Georgetown University, talks about the different ways in which businesses and companies use advertising and marketing strategies to persuade children into becoming consumers of their goods. She also explains that the reason many corporations practise this approach is because, since they are immature and naïve, children are easily influenced. Unlike Stedman’s work, Calvert’s article has a solemn tone which triggers a serious atmosphere. Since the article is found in a scholarly…
Companies only spend 30 seconds per resume, so we can assume that it will be the same here. We should keep it short and concise with only key information.…
Thank you for your feed back, I would check again for grammar and editing, I believe there have been some erros. Regarding to share my paper with your educators, I really do not know; what would you suggest Dr. Privitera. This is a topic that I have considered for my Capstone project. I am somehow affraid that someone else copy the study if there is good potential on it. However, I would strongly consider Dr. Privitera's advise.…
What: In a letter to the author, analyze an opinionated source that addresses an aspect of pop culture that interests you (see “Guidelines for Choosing an Appropriate Text” posted under Additional Resources on Moodle for more information about sources). You will identify the source's purpose, audience, and context, then evaluate how well the source achieved its purpose by analyzing its rhetorical strategies (such as, but not limited to, appeals, tropes, style and tone, word choice, use of evidence).…
Ford displayed an advertisement for their future plans with eye grabbing scenery, as well as filling the audiences heart with joy and sympathy. This is not another boring vehicle commercial but has a connection with all of the viewers. 2017 Ford Go Further successfully convinces the american public to trust the vision of the Ford company, and their plans to become more mobile in the future.…
When someone asks you why earning a higher grade in class is important to receive, your first response might be to help increase your grade point average (GPA). But why is a high GPA so coveted? Is it to get into a good post graduate school? But then why is this important? You would probably respond by saying to create more opportunities for yourself when it comes to a career to venture in. These are the questions that Steven Vogel dives into, and gets to the point that through all of these questions lead up to one underlying factor that grades are money and learning is what is paid for. He believes students will attempt to maximize…
The Price of Gas is Outrageous – And It is Going To Get Even Higher…
Visual advertisement is used to influence people. TWIX is one of the famous chocolate brands in the industry and it always comes up with the best advertisements to grab the attention of audience. The advertisements follow all three rhetorical devices which are ethos, pathos and logos. The chosen ad for this paper is about one of the ads of TWIX which aims to attract the audience by comparing Right TWIX and Left TWIX. In this ad, the main idea that is presented to attract the audience is that two things having similar looks are not always same just like this chocolate which is in one pack but provides two different tastes. The aim of this ad is to grab the attention of more number of audiences by persuading them about the taste of the chocolate.…
6. Are emotional appeals in persuasive writing ethical? Why or why not. (This should be an interesting discussion – much to talk about!)…
Rhetoric is the aim of persuading the audience by using reading, writing and speaking through communication. It gives us a better understand how and why we respond to certain messages. Also how we are persuaded to believe what we believe, and how we can persuade others to share our beliefs. Rhetoric involves how to make arguments and what kind of writing will make you argument most convince your audience or reader. Andrea Lunsford, professor of English at Sanford University said that getting your message across in a way that ethically persuades your audience. It also means protecting yourself from harmful massages and this requires critically evaluating the rhetoric we encounter through the myriad mediums of communication that surround us…
A pregnant mother walks into frame and is placing sharp pins into an infant’s changing pad, as the scene changes she sharpens knives to hang from the infants mobile. The scene changes a few more times showing the mothers actions such as pouring poison into a baby bottle, inserting a child’s fork into an electrical socket, and laying a snake in the infant’s stroller. The scene changes one more time, the mother is sitting on a couch caringly stroking her stomach as she brings a cigarette to her mouth and then sits an ash tray on top of her stomach. This advertisement leaves viewers with the phrase “A mother can be her baby’s worst enemy” and the words of the Cancer Society of Finland explaining that ten thousand babies are at risk because of smoking during pregnancy as well to encourage mothers to quit smoking. This advertisement is trying to convey the dangers of smoking with showing “equivalences” of the same dangers of other hazards. Using a rhetorical analysis of this advertisement will create a further understanding of the argument that is being presented, the application of the canons of rhetoric, and its appeals regarding ethos, pathos, logos, and kairos.…
“There are people who can talk sensibly about a controversial issue; they're called humorists.” Alen De Botton states that “the chief aim of humorists is not…
Do you struggle to find equilibrium between excelling at work and spending productive, quality time with loved ones at home? With the technology that is available in the twenty first century, it is now possible for educated professionals to decide whether they would like to work from home and collaborate with family members to meet work demands. Alesia Montgomery is an African American Ethnographer who wrote “Kitchen Conferences and Garage Cubicles: The Merger of Home and Work in the 24-7 Global Economy”. This study was one of many published in 2008’s book entitled The Changing Landscape of Work and Family in the American Middle Class: Reports From the Field, which focused on “providing insights into the changing nature of working families in the United States” (1008). Montgomery’s main argument is that today’s modern society and global economy have enabled families to “merge work and home in quasi-entrepreneurial ways” (1018), which will in turn deepen the attachment between family members. Her secondary claim is that the merging of these two worlds does not come without a downside; your home will no longer “serve as a refuge from job pressures” (1018) and job demands may be “made more invasive by the use of innovative communication technology” (1019). The main purpose of this essay is to identify and analyze Montgomery’s main and secondary arguments, to describe two types of support she uses, how they help her claims, and to identify her intended audience.…
Budweiser is an American beer that is made in America. In 2015, they put out a commercial during the Super Bowl called “Lost Puppy.” The speaker of this commercial is Budweiser with the target audience of beer drinkers. The ultimate purpose of this commercial is to sell more Budweiser beer. Budweiser uses this very short story about a puppy becoming lost and eventually finding its way back home because people are going to want to watch it start to end to see how the story plays out.…
When someone hears the phrase “Rhetoric & Writing,” one might think of speech, as well as the different forms of the written word, such as fiction, autobiography, poetry, etc., but persuasion is, from my point of view, the backdrop of Rhetoric and Writing (Harmon, 411). We, as authors, or even interdisciplinarians, must present our ideas to the world that seduces them to vacate their identity for a short period of time.…