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Advertising In The Dream Society. Advertising in the Dream Society Brompton
Bicycle is a company that sells foldable bicycles, since ...
... a women?s clothing line was still advertising in it ... social purposes and this keeps
stability in our society. ... Freud writes, "The dream as remembered is not the ...
... MacLeish?s hymn to the American Dream: We told ... an art therapist, believes that society
has been ... of the Visual in Journalism and Advertising.? Picturing the ...
... proven by the way we perceive society and government ... of happiness through the American
dream and told ... We must realize how much advertising and persuasion affect ...
... drowned and suffocated in a society that instructs ... The concept of the American Dream
has been ... for generations through books, media, advertising and educators. ...
Submitted by pieterb on March 10, 2008
Category: Business
Words: 950 | Pages: 4
Views: 37
Popularity Rank: 98,357
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Advertising in the Dream Society
Brompton Bicycle is a company that sells foldable bicycles, since our assignment consists of making a basic advertisement for the company we will discuss the various factors which are to be taken into consideration when making such an advertisement.
We’d like to start with our target group, but first we have to point out that the foldable bicycles main features are its light weight and the possibility to fold it into a manageable form. This would make it a perfect means of transportation for people who live and work in the city as they would certainly be interested in a vehicle which allows them to maneuver the streets in a comfortable though fast way . However we decided to specify our target group a little bit more into young business people which are interested in the innovating idea behind a bicycle that you can fold and therefore it’s practical use, meaning we are aiming for people between seventeen years old to people in their late thirties.
As for the storytelling we will try to create an image that tells us about young ambitious people who are always on the move and thus in need of a fast and reliable means of transportation. The main focus of our advertisement is the “time-factor”. By using the Brompton foldable bicycle you will be able to save a lot of time and while doing so you should still look like a participant in today’s flexible environment. The ad shows personalities that possess traits like elegance, sportivity, maturity and flexibility. When buying a bicycle like this people ought to believe they become part of this particular group. This also covers the Dream Society market which we target, saying that people tend to live up to the image we create. We are especially targeting the people that like to stand out in a way that makes them look like the kind of people everybody likes to hang out with.
For our advertisement we came up with a slogan; “ride on time”. As...
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