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Advertising Creative strategy. Creative Strategy Client: NNN football team, the
NNN football team had a below average record of 3 wins and 7 losses last season. ...
... is very common in the advertising industry for ... The ad's creative process uses
demonstration to present ... Layout Strategy The particular layout strategy in this ...
... Creative Strategy Brief: AriZona Iced Teas Product Overview AriZona Iced Teas are
a ... audience for this campaign is referred to in the advertising industry as ...
... importance of advertising design in communicating the brand and its personality
to the target market and to the understanding of the creative strategy that is ...
... including service itself, not just in advertising and promotion. ... of Sunday’s Ads
& strategy evolution It ... that Sunday’s ads were creative and unconventional ...
Submitted by hollywoodjake on December 4, 2006
Category: Miscellaneous
Words: 351 | Pages: 2
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Creative Strategy
Client: NNN football team, the NNN football team had a below average record of 3 wins and 7 losses last season. The team is looking for more student support during the season.
Advertising Objectives: a) To gain general support from NNN students, alumni. b) To raise ticket sales by 20% from the previous season.
Target Audience: Age: 17-30 years old Gender: Male and Female
Education level: Current college students
The target group will be current single or married students who enjoy excitement and social environments. They are social, fun loving, and interactive people who want to be more involved with NNN activities.
Promise/Benefits: NNN football games are a good social opportunity for the students and have a positive impact on school unity and pride.
Reason Why: Purchase of a ticket to an NNN football game increases athletic awareness, which attracts incoming freshman, which provides more money for the school.
Tone Statement: NNN football advertisements should be bold and exciting. The ads should crate a call to action not only for students, but also alumni and faculty to purchase tickets to the game.
Concept: NNN football quit jackin around and get involved.
Advertising Copy
CLIENT: NNN football
MEDIA: The NNN Lumberjack
COPYWRITER:
COPY A: NNN football quit jackin around and get involved
COPY B: Looking for something to do Saturday nights before going to the bars or an after party. Come and join us at the exciting action packed NNN Lumberjacks football games. The NNN sky dome, conveniently...
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